Table of Contents

Part 1: Digital Marketing Fundamentals

• Chapter 1: What Is Digital Marketing?

• Chapter 2: Understanding Your Customer & Search Intent

• Chapter 3: Building a Practical Digital Marketing Strategy

Part 2: Website & Content Foundation

• Chapter 4: Your Website: The Conversion Foundation

• Chapter 5: Content Marketing That Actually Sells

Part 3: Search Engine Optimization (SEO)

• Chapter 6: SEO Explained Simply

• Chapter 7: How Search Engines Really Work

• Chapter 8: Keyword Research: The Voice of the Customer

• Chapter 9: On-Page SEO & Content Optimization

• Chapter 10: Technical SEO Without Code Headaches

• Chapter 11: Off-Page SEO, Backlinks & Real Authority

• Chapter 12: Local SEO & Google Business Profile

• Chapter 13: E-Commerce SEO: Catalogs & Conversions

Part 4: Amplification: Social, Paid & Retention

• Chapter 14: Social Media Marketing & Audience Distribution

• Chapter 15: Paid Advertising (PPC, Google Ads, Social Ads)

• Chapter 16: Email Marketing: The Owned Asset

Part 5: Analytics & Optimization

• Chapter 17: Measuring Performance (GA4 & Google Search Console)

• Chapter 18: Conducting a Comprehensive SEO Audit

Part 6: Modern Workflows & AI

• Chapter 19: Responsible AI in Modern Digital Marketing

Part 7: Execution Blueprint & Field Kit

• Chapter 20: Comprehensive Case Study: EcoHaven Living

• Chapter 21: The 30-Day Solopreneur Digital Marketing Plan

• Chapter 22: The 90-Day Traffic Growth Roadmap

• Appendix A: Practical Templates & Master Checklists

• Appendix B: Beginner-Friendly Industry Glossary

• Appendix C: Chapter Quiz Complete Answer Key

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